Tips to write articles to promote Your Site_.NET_编程开发_程序员俱乐部

This Givesdetailshow to publish articals to Promote Your Web site br>BR>Writing newsletter articlesP>As you read from the "Increase website traffic with articles" article, having newsletters publish your articles is a great way to promote your site or business. But while that article hopefully helped you to get a general idea o­n what you need to do, it didn't contain anything about how to actually write newsletter articles. /P>P>I originally didn't plan to write anything about the writing process itself, mainly because this site is about website promotion, not writing. However, pretty soon that original plan started to seem silly. Just saying that "Writing newsletter articles is a great way to promote your site" felt like pointing at a mountain and saying that the view from the top is really worth the climb. Great to hear, but that information is useless unless someone also teaches me how to get there. /P>P>Because the topic of writing is a broad o­ne and I'm not an expert at it, it is my intention to mostly focus o­n how to write newsletter articles instead of o­n how to write. The latter subject has been widely covered by many wise people, but very little has been written about the former o­ne. So, here's a brief set of instructions based o­n my experiences in this field. I hope that they'll be of use to you when you start writing your first newsletter article. /P>Taking PUMA Voltaic Shoes the first stepsP>First you'll have to think what to write about. Before you begin your writing career, it's important to select a broad area of topics you will be writing about. For example, let's say you sell consumer electronics o­n the Internet and specialize in DVD's and DVD players. The optimal strategy for you would be to write articles about DVD's and occasionally about other consumer electronic equipment when you feel like it. You should never, ever venture outside the area you've selected and suddenly write a few articles about politics, football and o­n the stock market, even while you might know a thing or two about them. /P>P>Why? First of all, the reason you're writing all these articles is to get people to your site. If you own a DVD store and write articles about DVD's, odds are that anyone who reads your work is (surprise) interested in DVD's. When they see your byline and notice that you own a DVD store, they just might come to visit it. However, if you start writing about every possible subject under the sun, you'll lose this targeting effect. The audience you'll reach with your articles about other subjects might not be at all interested in the DVD's and won't visit your site. /P>P>The second thing is that when you write a lot of good articles that discuss subjects in your area of expertise, your readers will begin to regard you as an expert in said area. Not o­nly will your customers know that you're someone who knows his business, but other people will also become aware of this fact. After some time has passed, people will start contacting you with business proposals or ask you to give an interview for their magazine. Eventually, this will make you a minor Internet celebrity and boost your business tremendously. /P>P>Now, if you don't stick to what you know and being writing about everything you can think of, nobody will ever think that you're an expert at something. You'll establish a name as a good writer, but unless your business is writing, it won't help much. If you were buying something, would you buy from someone who knows what he's selling or from someone who writes well about things you aren't interested in? It might be tempting to occasionally voice your opinion about the current events in the form of articles, but usually it's best not to do it. /P>Let's get down to specificsP>Once you've selected what kind of topics you would like to write about, you'll have to select what exactly will be the subject of your first article. Generally, articles that instruct readers how to do something that improves the quality of their life or helps their business prosper are both easiest to write and most often approved to be published. So, think about something in the lines of "Dog Care - How do I know if my dog has worms and how to get rid of them?" or "Internet Business - How to write headlines that attract people's attention". The DVD salesman we used in the above example might write about how to keep your DVD collection in good condition, what to look in a new DVD player, what kind of benefits there are in switching to DVD from VHS and so o­n. /P>P>After you've decided the subject, you'll have to decide what the content will be like. Some like to just start writing, but I personally prefer to create a small "list of contents" before I actually start to write. For this article, it looked like: /P>UL type=disc>LI class=MsoNormal style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo9; tab-stops: list .5in">Writing newsletter articles - why did I write this article? What does it contain? LI class=MsoNormal style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo9; tab-stops: list .5in">Choosing subjects. Write inside your area of expertise. Generally How To-articles, such as instructing readers how to repair their cars, create a computer program or design a website are best suited for newsletters. Just giving your opinion about something is rarely good enough.. LI class=MsoNormal style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo9; tab-stops: list .5in">etc. etc. etc. P>I try to make this list as long as possible. Then I arrange it (what comes first, what comes second and so o­n) and delete the portions I believe to be unnecessary. Then I start to write. Normally, I rarely look at the list of contents I've made, unless I have no idea o­n what to write next. This is where the list is really helpful, because I can instantly return to writing after I've taken just o­ne look at it. /P>Length and other requirementsP>Some newsletters and ezines have strict article publishing guidelines. They may o­nly publish articles that haven't been published elsewhere before, or they may o­nly accept articles that are of certain length. Some o­nly accept articles in plain text format, while others are completely satisfied if you send them a Word file as an attachment. Before you start writing your article, let alone submit it to anywhere, read the publishing guidelines of the sites/newsletters you'd like to see your work appear o­n. There's nothing more annoying than writing a brilliant 1400 word article and then noticing that the newsletter you want it to be published in o­nly accepts articles that contain 500 words or less. /P>P>Generally, your odds of being published are best if /P>UL type=disc>LI class=MsoNormal style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; PUMA Future Cat mso-list: l1 level1 lfo10; tab-stops: list .5in">Your articles contain roughly 600-800 words LI class=MsoNormal style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo10; tab-stops: list .5in">They are in plain text (ASCII) format, with 65 characters or less in each row LI class=MsoNormal style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo10; tab-stops: list .5in">Your resource box or byline contains four lines or less LI class=MsoNormal style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l1 level1 lfo10; tab-stops: list .5in">The article is not an advertisement of your own products, nor does it contain any affiliate links P>Usually, you shouldn't simply dig up the E-mail addresses of as many editors as possible and start sending out articles. Before doing anything else, ask for a permission to send your article, unless the newsletter explicitly requests readers to submit their own articles. Even when article submissions are requested, it's always a good idea to add a brief message to the editor at the top of your E-mail instead of sending the article without any explanations. Do the following: /P>UL type=disc>LI class=MsoNormal style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l4 level1 lfo11; tab-stops: list .5in">Use a good subject line that makes it easy for the editor to know what your E-mail contains. I usually use 'Article Submission: "<name of the article>"' LI class=MsoNormal style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l4 level1 lfo11; tab-stops: list .5in">Start out by greeting the editor, use his name if possible LI class=MsoNormal style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l4 level1 lfo11; tab-stops: list .5in">Explain that you've written this article named "X" and hope that they could review it. Say that if it meets their requirements, they are free to publish it as long as they include your resource box at the bottom of the article. LI class=MsoNormal style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l4 level1 lfo11; tab-stops: list .5in">Mention the word count of the article and the number of rows it has. Also give an E-mail address where you may be contacted in case the editor wishes to do so. LI class=MsoNormal style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l4 level1 lfo11; tab-stops: list .5in">Cut and paste your article below, but remember to separate it from the message to the editor with something like "-article begins below-". One additional thingP>Now you're sitting there with an idea for your article and a list of contents. Time to open up a text editor and start writing. But you really don't feel like it, so you sit and watch TV for a few hours. Then you sigh, get to work and write for 20 minutes. You get something done, but now you'll have to rush off to see some of your friends. Late in the same evening, you manage to squeeze another 20 minutes off your schedule, but it's no use. You just sit there Dealing Severe Illness with the small bit of text you created earlier in the day without being able to write a single thing. Frustrated, you quit thinking that there's no point in even trying to continue this nonsense. /P>P>The thing is, many people are fooled into thinking that it's impossible to write unless you're a talented writer. It's because they work in the wrong way. Unless you're a professional, starting to write takes time. You can't split the task into multiple 10 or 20 minute-long pieces, because it always takes a bit of time to "get in the mood". The longer you can write without any interruptions, the easier it gets. When you're trying to write, make sure that nobody will disturb you. Close the phones, the door and the Internet connection. You'll have to have at least an hour or two of time in order to really get something done. If you're interrupted or decide to "take a break" that turns into an hour, you'll lose the touch and have to start over again. /P>P>When you're writing, don't stop to think whether something you just wrote sounds awkward or if a sentence is too long. Just write. You can, and should, always return later to fix the typos and make the text flow smoothly. If you stop to think whether you should use word A or word B, or whether you should split a long sentence into two, you'll lose momentum. /P>P>The last phase is to fine-tune your article. Read it a couple of times, out loud if possible. This will help you spot the parts that don't work as well as they should. Having someone else glance through your work may also be of some assistance, provided that you're not overly-sensitive to criticism. /P>Last wordsP>Learning to write articles for newsletters takes time and effort, but it's not an impossible task. Ultimately, if you keep trying and continuously strive to improve the quality of your work, you will get published/P>